Privacy policy

We are committed to protecting and respecting your privacy. This Privacy Notice sets out details of the information that we may collect from you and how we may use that information.

In this Privacy Notice, "we" or "us" refers to Lerins Limited, a company incorporated in England and Wales (with registered number 13426213) whose registered office is at 4th Floor, The White Building, 11 Evesham Street, London, W11 4AJ, United Kingdom. Our website refers to

What information do we collect?

  • We may collect the following information about you:
  • your name, age/date of birth and gender
  • your email address
  • your billing, delivery or home address and telephone numbers (including mobile numbers)
  • details of your purchases and orders
  • your online browsing activity
  • your password(s)
  • your payment card details when you make a purchase or place an order with us
  • your communication and marketing preferences
  • your location
  • your correspondence and communications with us including notes of telephone calls
  • details of reviews which you post
  • your attendance at events we run
  • your competition answers or other competition submissions
  • other publicly available personal data, including any which you have shared via a public platform (such as a public Facebook page).

This list is not exhaustive and sometimes we may need to collect additional data for the purposes set out in this Notice. Some of your personal data is collected directly, for example, when you make a purchase on our websites or enter a competition. Other personal data is collected indirectly, for example, your browsing or shopping activity.

We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) who provide services to us and may receive information about you from them. In particular, all payments are provided through a trusted third party.

How your information is used:

  • Depending on how you are interacting with us, we (and trusted partners acting on our behalf) use your personal data:
  • to fulfil contractual agreements between you and us (for example when you place an order for products through our website)
  • to manage any registered account(s) that you hold with us
  • to verify your identity
  • to respond to a query and manage other customer service interactions with you
  • to send you information about our products by post
  • for market research purposes - to better understand your needs
  • to provide you with a personalised browsing experience when using our website
  • to send you details (by e-mail) of promotional offers and products and services which we think may interest you, where you have consented to this (and have not withdrawn such consent) or where we have a legitimate business interest because you are a customer or have engaged with us to buy our products (and have not opted out of such communications)
  • to let you know about and invite you to events
  • to administer competitions we run from time to time

We may also use your personal data:

  • for crime and fraud prevention, detection and related purposes
  • to comply with legal and regulatory requirements
  • to assess, operate and improve our website, the services provided through it and customer services
  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute)

We may also use your information to create anonymous data (whereby you cannot be identified) for market profiling purposes which may be used by us or third parties.

We will not share your information with third parties in order for that third party to provide direct marketing communications to you, unless you have provided your consent for such use. Such third parties will have their own policies relating to the way in which your information may be used.

In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include IT, delivery, marketing service providers and analytics and search engine providers that assist us in the improvement and optimisation of our website and customer service.

We only allow our service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to us and to you, and for no other purposes. All payments are provided through a trusted third party payment service provider such as Shopify. Shopify acts as Data Controller of your information for the purposes of payments for products.

If you choose to pay using Klarna's payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy statement.

Legal Basis for Using Your Information

We are allowed to use personal information only if we have a proper reason to do so. This includes sharing it with third parties in certain circumstances. The law says we must have one or more of these reasons:

  • To fulfil a contract we have with you
  • When it is our legal duty
  • When it is in our legitimate interest
  • When we have your consent

In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email, post or text message unless you are a customer or have engaged with us to buy our products, in which case we may rely on the legal basis of legitimate interests to send you such communications. We also use legitimate interest to contact you with targeted advertising delivered online through social media and other online platforms operated by other companies, unless you object. We don't have access to any information held on your social media account.
Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data as soon as we can after consent is withdrawn. Please see the Contact section below.

See Your Privacy Rights regarding how to opt out of direct marketing or object to processing based on legitimate interests and your rights in relation to your personal information in general.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Privacy Notice. We may also keep it to comply with our legal obligations, respond to queries, resolve disputes, enforce our rights, and pursue our legitimate interests.
Different retention periods apply for different types of data, which are based on criteria including: information we have told you about retention periods on our website or in terms and conditions; applicable contractual provisions; legal statutory limitation periods; applicable regulatory requirements; and industry standards.

Your Privacy Rights

You have various right to:

  • find out what information we hold about you and to access a copy of your personal data that we hold and receive certain supplementary information
  • correct any inaccurate information we hold about you
  • request the erasure of the information that we hold about you
  • restrict processing of personal data in certain circumstances
  • to object to personal data processing based on legitimate interests.

To exercise any of these rights, please contact us using the details in the Contact section below. These rights are subject to certain limitations and exemptions. Therefore, please consider your request carefully before submitting it.

To unsubscribe from marketing emails at any time, please click on the unsubscribe link at the bottom of any marketing email and update your account preferences. You may also contact us to inform us if you do not wish to receive any marketing materials from us. Please see the Contact section below.

Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. These websites have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.


This section describes how cookies and similar technologies are used on our website that contain or link to this notice. It is intended to operate with and be read together with the cookies consent widget.

Our website and emails use cookies. Cookies are small files stored on your computer's hard drive which are used to collect information about your visit to the website and interaction with our emails. Cookies help to provide users with a good experience when browsing our website and also allow us to improve our website. We also use cookies to measure the effectiveness of our marketing communications by tracking how you interact with our content when we send you marketing emails (e.g. whether you open an email or click on a link in an email we send you).

Email opens are tracked by a hidden pixel that is automatically placed at the bottom of our emails. We record date and time of open, IP address (location) and user agent (device). For link clicks we record date and time of click, URL, IP address and user agent.

While there are many different uses for first and third party cookies, the cookies used by us all fall into one of two main categories being either functional needed to make sure our website runs optimally or third-party marketing/targeting cookies.

How can you control the use of cookies?

Please use this link to review or change your current consent preferences as regards website cookies any time.

If you do not want us to use cookies to measure the effectiveness of our marketing communications via cookies, you can unsubscribe from our emails at any time by contacting us or using the unsubscribe link found at the bottom of all marketing emails.

You can also amend your browser settings to block some or all cookies. To do this, follow the instructions provided by your preferred web browser. For your ease of reference we have provided the links below which provide instructions on how to remove and delete cookies for some of the more common web browsers. Please be aware that if you block cookies from the websites, some or all the website's functions may not perform as intended:
Internet Explorer
Google Chrome

Mobile phone users may have to refer to their handset manual for details on how to block cookies using their mobile browser. For more information about online behavioural advertising cookies and opt-out controls, please go to More information regarding opting out of platform based advertising can be found at

We generally request cookie consent every 30 days. If you close your online account, we will erase all cookies data associated with your account within 24 hours.


In accordance with applicable data protection law and our own policies, we have adopted appropriate security procedures to help prevent unauthorised access to your information.


Our website is not directed at children under the age of 13 and we do not knowingly collect personal information about children. If you believe we have collected personal information about your child, you may contact us as detailed in Contact below and request that we remove information about your child.

Changes to our Privacy Notice

We may update or amend this Privacy Notice from time to time to comply with law or to meet our changing business requirements without notice to you. Any updates or amendments will be posted on this page.


If you have any questions about how we collect, store and use your information, or you wish us to action any of the requests detailed above, please contact us by emailing or contacting us at the address below:

Customer Service

Lerins limited

4th Floor,The White Building

11 Evesham Street, W11 4AJ



How to complain

You also have the right to complain to the Information Commissioner's Office. Find out on their website how to report a concern.

Website Terms of Use

These terms of use (the Terms) (together with the Privacy Notice) tell you the terms on which you may make use of this website (the Website), whether as a guest or a registered user. Use of this Website includes accessing, browsing, leaving a comment or opening a Lerins account on this Website. 

By using this Website, you confirm that you accept these Terms and that you agree to comply with them. We recommend that you print a copy of this for future reference. If you do not agree to these Terms, you must not use this Website. 

Our Privacy Notice sets out how we process any personal data we collect from you, or that you provide to us. Our Cookie Policy, which sets out information about the cookies we use on this Website. 
If you purchase goods from this Website, our Terms and Conditions of Supply will apply to the sale.  

  1. Information about us is a website operated by Lerins Limited (We or Us). We are registered in England and Wales under company number 13426213 and have our registered office at 4th Floor, The White Building, 11 Evesham Street, London, W11 4AJ, United Kingdom. We are a limited company 

  1. Changes to these terms   

We may revise these Terms at any time by amending this page. Please check this page from time to time to take notice of any changes we have made, as they are binding on you. Your continued use of this Website following changes to these Terms constitute your acceptance of our amended Terms. At the time of your visit to the Website, the current version of the Terms will apply. 

  1. Changes to this Website

3.1 We may update this Website from time to time, and may change the content at any time. However, please note that any of the content on this Website may be out of date at any given time, and we are under no obligation to update it. 
3.2 We do not guarantee that this Website, or any content on it, will be free from errors or omissions. 

  1. Accessing this Website 

4.1 This Website is made available free of charge. 

4.2 We do not guarantee that this Website, or any content on it, will always be available or be uninterrupted. Access to this Website is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of this Website without notice. We will not be liable to you if for any reason this Website is unavailable at any time or for any period. 

4.3 You are responsible for making all arrangements necessary for you to have access to this Website. 

4.4 You are also responsible for ensuring that all persons who access this Website through your internet connection are aware of these Terms and other applicable terms and conditions, and that they comply with them. 
4.5 Children under the age of 13 are not permitted to use our website or interactive services. 

  1. Your account and password

5.1 If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. 

5.2 We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use. 

5.3 If you know or suspect that anyone other than you know your user identification code or password, you must promptly notify us at 

5.4 Please refer to the Privacy Notice for more information on how we may collect and process your information.

  1. Intellectual property rights

6.1 We are the owner or the licensee of all intellectual property rights in this Website, and in the material published on it. Those works are protected by copyright and trade mark laws and treaties around the world. All such rights are reserved.

6.2 You are permitted to download and print content from the Website solely for your own internal business purposes and/or personal use. Website content must not be copied or reproduced, used or otherwise dealt with for any other reason. You are not entitled to modify or redistribute the content of this Website or reproduce, link, frame or deep-link it on any other website without our express written permission. You are not entitled to use the content of the Website for commercial exploitation in any circumstances.

  1. Our liability to you

7.1 We exclude all representations, warranties, conditions and terms express or implied by statute, common law or otherwise to the fullest extent permitted by law. We accept no liability for any special, indirect, incidental, consequential or economic loss howsoever caused arising out of or in connection with these Terms.

7.2 We provide the content on the Website in good faith but give no warranty or representation that the content is accurate, complete or up-to-date, nor that the Website does not infringe the rights of any third party. We accept no responsibility or liability for your use of content on the Website and such use is entirely at your own risk. While we take reasonable precautions to prevent the existence of computer viruses and/or other malicious programs on the Website, we accept no liability for them.

7.3 Information transmitted via this Website will pass over public telecommunications networks. We make no representation or warranty that the operation of this Website will be uninterrupted or error free and disclaim all liability in respect thereof.

7.4 This Website may contain links to other websites. We accept no responsibility or liability for any material supplied by or contained on any third party website which is linked from or to this Website, or any use of personal data by such third party.

7.5 We reserve the right to suspend your use of the Website at any time for operational, regulatory, legal or other reasons. We may terminate your use of the Website with immediate effect if you breach any of these Terms.

7.6 Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any goods by use to you, which will be set out in our Terms of Sale.

7.7 Nothing in these Terms shall limit our liability for (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) anything for which liability cannot be excluded by applicable law. 

  1. Prohibited uses of this website

8.1 You may use this Website only for lawful purposes. You may not use this Website: 

  • In any way that breaches any applicable local, national or international law or regulation. 
  • In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect. 
  • For the purpose of harming or attempting to harm minors in any way. 
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards (see Section 10 below). 
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam) 

8.2 You also agree not to access without authority, interfere with, damage or disrupt: 

  • any part of this Website; 
  • any equipment or network on which this Website is stored; 
  • any software used in the provision of this Website; or 
  • any equipment or network or software owned or used by any third party.
  1. Uploading content to this Website

9.1 Whenever you make use of an interactive feature that allows you to upload content to this Website (e.g. leaving a comment or review about our products), you must comply with the content standards set out in these Terms (see Section 10 below) (the Content Standards). 

9.2 You warrant that any such contribution does comply with the Content Standards, and you will be liable to us and indemnify us for any intentional or negligent breach of that warranty. If you are a consumer user, this means you will be responsible for any loss or damage we suffer as a result of your intentional or negligent breach of warranty. 

9.3 We are under no obligation to oversee, monitor or moderate any interactive service we provide on this Website. We expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not. 

9.4 The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not fool proof. Minors who are using any interactive service should be made aware of the potential risks to them. Please see paragraph 4.5 above. 

9.5 Any content you upload to this Website will be considered non-confidential and non-proprietary, and we have the right to use, copy, distribute and disclose to third parties any such content for any purpose. 

9.6 We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to this Website constitutes a violation of their intellectual property rights, or of their right to privacy. 

9.7 We will not be responsible, or liable to any third party, for the content or accuracy of any content posted by you or any other user of this Website. 

9.8 We have the right to remove any posting you make on this Website if, in our opinion, your post does not comply with the Content Standards. 

9.9 The views expressed by other users on this Website do not represent our views or values. 

9.10 Should you have a concern about a comment/review that has been left on the Website, please contact us at

9.11 Please refer to the Privacy Notice for more information on how we may collect and store any content you upload, which contains information about you. 

  1. Content Standards

10.1 These Content Standards apply to any and all material which you contribute to this Website (contributions), and to any interactive services associated with it. 

10.2 You must comply with the Content Standards. The Content Standards apply to each part of any contribution as well as to its whole. 

10.3 Contributions must: 

  • Be accurate (where they state facts). 
  • Be genuinely held (where they state opinions). 
  • Comply with applicable law in the UK and in any country from which they are posted. 

10.4 Contributions must not: 

  • Contain any material which is defamatory of any person. 
  • Contain any material which is obscene, offensive, hateful or inflammatory. 
  • Promote sexually explicit material. 
  • Promote violence. 
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age. 
  • Infringe any copyright, database right or trade mark of any other person. 
  • Be likely to deceive any person. 
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence. 
  • Promote any illegal activity. 
  • Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety. 
  • Be likely to harass, upset, embarrass, alarm or annoy any other person. 
  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person. 
  • Give the impression that they emanate from us, if this is not the case. 
  • Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. 

10.5 Any comments or queries about our service should be communicated to us by using the following email address

11.1 We do not guarantee that this Website will be secure or free from bugs or viruses. 

11.2 You are responsible for configuring your information technology, computer programmes and platform in order to access this Website. You should use your own virus protection software.

11.3 You must not misuse this Website by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to this Website, the server on which this Website is stored or any server, computer or database connected to this Website. You must not attack this Website via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use this Website will cease immediately. 

  1. Other important terms

12.1 If any of these Terms are found to be illegal, invalid or unenforceable by any court of competent jurisdiction, the rest of these Terms shall remain in full force and effect. 

12.2 Only you and we shall be entitled to enforce these Terms. No third party shall be entitled to enforce any of these Terms, whether by virtue of the Contracts (Rights of Third Parties) Act 1999 or otherwise. 

12.3 These Terms set out the entire agreement between you and us and supersede any and all prior terms, conditions, warranties and/or representations to the fullest extent permitted by law. Any delay or failure by us to exercise any right we may have under these Terms shall not constitute a waiver by us of that right. 

12.4 These Terms are governed by English law as Lerins Limited is an English company. This means that in the event any matter or dispute arising out of or in connection with these Terms (including non-contractual disputes or claims), will be governed by English law. You and we both agree that the courts of England will have non-exclusive jurisdiction.